Sara is the daughter of a Pakeha, feminist, art teacher and a Maori, activist, lawyer, who grew up in the art world of Christchurch, New Zealand in the 70s and 80s.

 

Art, Maoritanga and an appreciation of cultural diversity are in her blood.

 

I leave my home in Auckland as Sara (Orme) and arrive at my Marae in the Bay Of Plenty as Hera (Tautuku) of Ngati Awa and Te Arawa. 

 

After finishing a degree in sociology and studying photography, Sara launched herself as a professional photographer in the 90s, focusing primarily on people.

 

Whether it’s capturing daily life, portraits of the famous or not so famous, shooting fashion editorial or advertising campaigns Sara likes to have a relationship with the people she photographs and often immerses herself in the world of her subjects; she sees herself more as a collaborator than an observer or witness… And believes her photographs are better for it.

 

“I love to capture the spirit of people, chase the light and create magic, compelling images that move people”.

 

Sara has worked with some of the worlds largest and smallest brands and agencies, NGOs and small communities, celebrities and presidents, fashion models and everyday people.

 

She has directed and created campaigns all over the globe including New Zealand, Singapore, USA, Australia, Myanmar and Central America. 

 

In between I expanded my skills as Creative Director and co-founder of Girl Undiscovered, an indie skincare brand, exploring ‘Real Girls’ and redefining ‘beauty’ as we know it. 

 

Sara is a global wanderer and keen to work with you anywhere and everywhere. 

 

Please get in touch to collaborate.

  Agency

Grey 

FCB

M & C Saatchi

Rainger & Rolf

Saatchi & Saatchi

Sugar & Partners

Whybin TBWA

.99

Brands

AA plus card

Air New Zealand

Aleph

ASB 

Canterbury Earthquake Recovery Authorisation

Daikon

Dove international

Girl Undiscovered 

Glowbug-Powerswitch

Lonely Label

Luxe 

Max fashions

Milk records

Ministry of Health

Mitsubishi

New Zealand Royal Ballet 

Ngai Tahu

Northland INC-Tourism
Panadol

Penguin Publishing

Ruby NZ fashions

Singapore Airlines

Sovereign Insurance

Trade & Enterprise New Zealand

Tourism New Zealand

TV3 

Universal records 

Westfields

World Organics

 

   

Exhibition

Beyond The Valley Of The Dolls 

Centre of Contemporary Art (CoCA), Christchurch 2004

Group show

TePapa

Ngai Tahu exhibit 

Wellington 2009

Ngai Tahu exhibition

Redemption 2012

The Keep, Auckland

Solo

Featured in

Catalogue magazine –Australia

Vice-International

Remix magazine-New Zealand

The Red Bulletin International

Metro magazine-New Zealand

Listener magazine -New Zealand

Russh Magazine –Australia

Vice magazine-Australia

Foam Magazine-USA

Lady Gunn -USA

Quint magazine -Dubai

Fallen Magazine -Australia

New Zealand Geographic

Press

Yen Magazine –Australia

Lurzurs archive-International

Ad media-New Zealand

D-Photo-New Zealand

Photographers mail-New Zealand

New Zealand Geographic

Quint magazine-Dubai