Sara is the daughter of a Pakeha, feminist, art teacher and a Maori, activist, lawyer, who grew up in the art world of Christchurch, New Zealand in the 70s and 80s.


Art, Maoritanga and an appreciation of cultural diversity are in her blood.


I leave my home in Auckland as Sara (Orme) and arrive at my Marae in the Bay Of Plenty as Hera (Tautuku) of Ngati Awa and Te Arawa. 


After finishing a degree in sociology and studying photography, Sara launched herself as a professional photographer in the 90s, focusing primarily on people.


Whether it’s capturing daily life, portraits of the famous or not so famous, shooting fashion editorial or advertising campaigns Sara likes to have a relationship with the people she photographs and often immerses herself in the world of her subjects; she sees herself more as a collaborator than an observer or witness… And believes her photographs are better for it.


“I love to capture the spirit of people, chase the light and create magic, compelling images that move people”.


Sara has worked with some of the worlds largest and smallest brands and agencies, NGOs and small communities, celebrities and presidents, fashion models and everyday people.


She has directed and created campaigns all over the globe including New Zealand, Singapore, USA, Australia, Myanmar and Central America. 


In between I expanded my skills as Creative Director and co-founder of Girl Undiscovered, an indie skincare brand, exploring ‘Real Girls’ and redefining ‘beauty’ as we know it. 


Sara is a global wanderer and keen to work with you anywhere and everywhere. 


Please get in touch to collaborate.




M & C Saatchi

Rainger & Rolf

Saatchi & Saatchi

Sugar & Partners

Whybin TBWA



AA plus card

Air New Zealand



Canterbury Earthquake Recovery Authorisation


Dove international

Girl Undiscovered 


Lonely Label


Max fashions

Milk records

Ministry of Health


New Zealand Royal Ballet 

Ngai Tahu

Northland INC-Tourism

Penguin Publishing

Ruby NZ fashions

Singapore Airlines

Sovereign Insurance

Trade & Enterprise New Zealand

Tourism New Zealand


Universal records 


World Organics




Beyond The Valley Of The Dolls 

Centre of Contemporary Art (CoCA), Christchurch 2004

Group show


Ngai Tahu exhibit 

Wellington 2009

Ngai Tahu exhibition

Redemption 2012

The Keep, Auckland


Featured in

Catalogue magazine –Australia


Remix magazine-New Zealand

The Red Bulletin International

Metro magazine-New Zealand

Listener magazine -New Zealand

Russh Magazine –Australia

Vice magazine-Australia

Foam Magazine-USA

Lady Gunn -USA

Quint magazine -Dubai

Fallen Magazine -Australia

New Zealand Geographic


Yen Magazine –Australia

Lurzurs archive-International

Ad media-New Zealand

D-Photo-New Zealand

Photographers mail-New Zealand

New Zealand Geographic

Quint magazine-Dubai