Sara is the daughter of a Pakeha, feminist, art teacher and a Maori, activist, lawyer, who grew up in the art world of Christchurch, New Zealand in the 70s and 80s.
Art, Maoritanga and an appreciation of cultural diversity are in her blood.
I leave my home in Auckland as Sara (Orme) and arrive at my Marae in the Bay Of Plenty as Hera (Tautuku) of Ngati Awa and Te Arawa.
After finishing a degree in sociology and studying photography, Sara launched herself as a professional photographer in the 90s, focusing primarily on people.
Whether it’s capturing daily life, portraits of the famous or not so famous, shooting fashion editorial or advertising campaigns Sara likes to have a relationship with the people she photographs and often immerses herself in the world of her subjects; she sees herself more as a collaborator than an observer or witness… And believes her photographs are better for it.
“I love to capture the spirit of people, chase the light and create magic, compelling images that move people”.
Sara has worked with some of the worlds largest and smallest brands and agencies, NGOs and small communities, celebrities and presidents, fashion models and everyday people.
She has directed and created campaigns all over the globe including New Zealand, Singapore, USA, Australia, Myanmar and Central America.
In between I expanded my skills as Creative Director and co-founder of Girl Undiscovered, an indie skincare brand, exploring ‘Real Girls’ and redefining ‘beauty’ as we know it.
Sara is a global wanderer and keen to work with you anywhere and everywhere.
Please get in touch to collaborate.
Agency
Grey
FCB
M & C Saatchi
Rainger & Rolf
Saatchi & Saatchi
Sugar & Partners
Whybin TBWA
.99
Brands
AA plus card
Air New Zealand
Aleph
ASB
Canterbury Earthquake Recovery Authorisation
Daikon
Dove international
Girl Undiscovered
Glowbug-Powerswitch
Lonely Label
Luxe
Max fashions
Milk records
Ministry of Health
Mitsubishi
New Zealand Royal Ballet
Ngai Tahu
Northland INC-Tourism
Panadol
Penguin Publishing
Ruby NZ fashions
Singapore Airlines
Sovereign Insurance
Trade & Enterprise New Zealand
Tourism New Zealand
TV3
Universal records
Westfields
World Organics
Exhibition
Beyond The Valley Of The Dolls
Centre of Contemporary Art (CoCA), Christchurch 2004
Group show
TePapa
Ngai Tahu exhibit
Wellington 2009
Ngai Tahu exhibition
Redemption 2012
The Keep, Auckland
Solo
Featured in
Catalogue magazine –Australia
Vice-International
Remix magazine-New Zealand
The Red Bulletin International
Metro magazine-New Zealand
Listener magazine -New Zealand
Russh Magazine –Australia
Vice magazine-Australia
Foam Magazine-USA
Lady Gunn -USA
Quint magazine -Dubai
Fallen Magazine -Australia
New Zealand Geographic
Press
Yen Magazine –Australia
Lurzurs archive-International
Ad media-New Zealand
D-Photo-New Zealand
Photographers mail-New Zealand
New Zealand Geographic
Quint magazine-Dubai